Drishyam2 OTT Deal By Amazon Prime
Drishyam2 Directed by Jeethu Joseph Starring Mohanlal,Meena,Murali Gopi is Sequel to Industrial Hit Malayalam Movie Drishyam. Drishyam was First Malayalam Movie to do Total Business of 50 Crores.
Movie which released as Direct OTT Release in Amazon Prime was major Direct OTT Release from Mollywood Till Date. Amazon Prime has bought movie for 15 Crores(excluding other language rights). Amazon Prime has spend 5 Crores for advertising movie across the country. Digital Advertising using Social Media Influencers and Hoarding in Nook and corner of Kerala.
As per sources, movie needs new subscription worth 20 Crores to become profitable for the OTT Giant. Social Media marketing by Main actors and Director is on Full fledge.
Author
Kiran Vishwanath